Can you Increase your Conversion Rate with UX Design Improvements?
User experience, or UX for short, is all about how your user interacts and uses your site. This is important because a poor UX will mean that your website can’t perform as well. If you’re spending time and money on getting people to your site, you want to make sure that they’re converting while they’re there. In this blog, we’ll be teaching you a few UX design tips you can use on your site.
Test out New Elements
If you want to improve your UX design then the best way to do so is to test out new things. While you do so, look out for information that tells you whether your users like these or not. You can check this out using Google Analytics, which will give you a whole heap of information on what your users are doing.
Look at the pages on which your users are dropping off, as these are often where you need to make improvements. The bounce rate on certain pages will also help you understand whether your changes are having positive or negative effects.
Use your Own Site
This may seem like a no brainer, but it’s crazy how few site owners actually test their site for themselves. Try making a purchase or booking a service to understand how intuitive the process is. The chances are that if you notice a problem or dislike an element, then your users will feel the same way.
Take notes and test it out on different devices to understand how your UX design works across all platforms.
If you need help with your UX design then talk to us. We can help you with every element, from the basics right up to the expert stuff, don’t be afraid to get in touch for more information or for a chat.