Using Social Media Trends for your Business
When you access Twitter or Facebook, you will see trends displayed in the sidebar of the site. Many businesses attempt to use these trends to varying degrees of success. If you want to know how to use these social media trends effectively then this is the blog for you.
The first step in this process is to assess if the trend really is relevant to your business. Don’t be tempted to shoehorn your business into a trend that has nothing to do with it. The link between the trend and your business should be natural and shouldn’t feel forced.
Predicting trends can be difficult but there are a few staple ones that tend to come along on a weekly basis. Hashtags like #MondayMotivation and #FridayFeeling usually trend each week, so you can prepare your posts in advance. If you work in business coaching, for example, then testing the waters with motivational posts on a Monday could really boost your exposure.
Being flexible is a given in the world of social media, as things can change in an instant. One business that learned this the hard way was Dorothy Perkins, who’s social media gurus posted an insensitive Friday Feeling post on the day the Brexit results were announced.
Because of this, they received a huge backlash from their followers. If you have something scheduled into your social media calendar then be ready to change it if circumstances change.
Remember that anything you place in the online world can’t be removed once it is out there. Tweet and post with caution, as screenshots live on the internet forever. If you’re unsure of how best to use social media trends for your business then get in touch with us. At Tomorrow Design, we’re experienced in all aspects of social media and we can help you out.