Web Design Strategies to Build Trust with an Audience
First Impressions matter. It really is that simple. Your website is often the first point of contact for potential customers and it is where your audience will begin to learn about you. It will help the make a decision on whether to do business with you so an effective web design strategy really is a crucial component for those businesses that are looking to build an online presence. Design is important but so is properly optimising your site to give it the best possible chance of success.
Building a Solid Foundation
This is all about getting the basics right. A great design, quality content and straightforward navigation are great starting points. The site should be responsive and in the in the modern age, your website must be mobile-friendly. If you don’t have a mobile-optimised site then you are jeopardising its performance by completely cutting out a massive and significant segment of potential customers. Forecasts this year have shown so far that 8 out of 10 internet users will search from mobile.
Your website should be visually appealing and designed with the user in mind. Simple fonts and colour combinations will go a long way and we always recommend that our clients conduct a year review of the website and clean up any areas that may no longer be relevant. Keeping your content fresh is key to remaining engaged with your audience and should be a key part of your overall web design strategy. If you manage to do most of this then you will be well on your way to a solid website that will appeal to an audience.
Social Proof & Credentials
For the second part of our web design strategy guide, we will look at both social and certifications. Now that you have built up a solid foundation for your website it’s time to communicate to your audience when you are better than your competitors. A review or testimonial page is a popular and effective way to show that your business is reliable. Customers want to know that they can trust your products and services. Having past customers review your product can add credibility to your business.
Another great way to add credibility and build trust is to showcase what your organisation has achieved. This can be any type of award or certification that you have received in the past. Entering industry contents is another simple to put your work out there for accreditation. Although this can take time and manpower, the benefits are hugely significant and could really help take your website to the next level. An award for great work is an impressive achievement and will not go unnoticed.
Following these steps will help you add credibility to your brand. Building trust begins with people becoming aware of your company. They will then judge you further based on how they connect with your website. It’s important to build a solid foundation and then back this up by proving why you are a cut above the rest. This will ultimately help you build a loyal customer base so be sure to follow the tips in our guide.
If you have any other questions about web design strategy or if you’re looking to have a website designed then get in touch today and we can help.