Common Web Design Terms & their Definitions

Understanding Web Design Terms

If you’re in the process of building a new website or are considering make amendments to your current site it can become confusing trying to understand a lot of the web design terms. However, you don’t have to be a web design pro to oversee a web design project and here at Tomorrow Design, our web design Glasgow team loves passing on knowledge onto others who are looking to create their own perfect website so we’ve jotted down a few common web design terms and what they mean for your benefit!


  1. CTAs – One of the most common web design terms and CTA means call to action. The best website showcase compelling CTAs to encourage conversions and leads to move onto purchasing behaviour by offering items such as a details form, a download button or an add to cart function. Simple stuff once you get the hang of it!


  1. Header Tags – These are often interlinked with SEO (search engine optimisation) and carefully executed header tags can really help your website stand out as well as rank highly on Google. Header tags are divided into categories such as H1, H2, H3 etc. For example, H1 tends to be the title of your post or web page whereas H2 is a subheading for that post or article.


  1. Site Navigation – This is the mechanism that is used to help consumers travel around the various webpages on your site. At Tomorrow Design, our web design Glasgow team places a heavy emphasis on effective site navigation and this includes making your website easy to navigate around using tools such as drop down tabs that can be displayed at the most optimal location on your website.


  1. EPS – This is a type of file that is often linked to Adobe Illustrator for the purposes of creating a logo. EPS stands for Encapsulated Post Script and an EPS file is scalable meaning that your brand’s logo will always look sharp and clear no matter the application that it is being viewed on. A great tool for increasing your brand presence through your logo.


  1. Sitemap – This could be described as the blueprint for the website. Our web design Glasgow team, for example, will detail the general architecture of the site using a sitemap. A clear sitemap allows us to communicate how a website will be structured as well as the content that will be displayed on each page.


Send Us Your Own Ideas!

There we have it! Just a few of the most common web design terms that you may encounter if you’re looking to create or update a website. Feel free to drop us a message with any others and we will add them to this post and don’t hesitate to get in touch if you have any questions!

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