Google to Integrate New Ad Blocker into Chrome

Here at Tomorrow Design, we offer some fantastic Web Design Glasgow packages. Our aim is to build innovative and interesting websites for our clients to provide a sound return on investment. However, part of this involves keeping up to date with all of the latest web design and social media trends that develop on a daily basis all over the web. This week we learned about some upcoming changes to Google Chrome and how this could affect your website and e-commerce efforts.

While not specifically relevant to our web design Glasgow service, Google is about to implement a new ad blocker function into their browser. This could be good or bad news depending on how you look at it and could have an effect on your website’s performance in the medium to long term. You may or may not already have the popular Ad Blocker app installed on your desktop and mobile device but this may no longer be necessary with Google set to incorporate this function into their already hugely popular browser.


A New Chrome Ad Blocker

The company has confirmed that it will build an ad blocker of its own to help block out some of the more intrusive adverts out there. The web giant is working with the Coalition for Better Ads which is currently an independent group comprised of tech companies, agencies, advertisers and publishers that aim to improve the overall experience of web browsing for everyone. The aim of the project is to not shut out all ads but simply regulate and control the most intrusive of adverts that appear while you browse the web.

Of course, this could be perfect for your customers to ensure they have a smooth and enjoyable browsing experience on your site. By simply blocking the most annoying ads, you can continue to use adverts on your site to create revenue while also improving the browsing experience for customers using your website. Chrome currently holds 54% of the global browser market and is already fairly adept at blocking unwanted content such as pop-ups which were the scourge of the internet in the early 00s.


Setting the Standard

The standards for the new Ad Blocker have been set by the coalition based on comprehensive research. This has involved collecting data from over 25,000 participants and some of the areas that the Ad Blocker will focus is on auto-play videos, sticky ads and adverts with timers. Google’s moves are also set to be backed by the European Union and the project will be monitored “closely.” It certainly is an interesting development and we will continue to monitor developments and bring you updates as we get them.

Check back next week for more posts and if you’ve got any questions on our web design Glasgow products then feel free to get in touch!

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