Small Business Website Mistakes
If you have a small business website to advertise your services then it may be hindering you rather than helping you. There are some mistakes on your site that could be hampering your conversions, even if you’re providing a great service.
You may have the best advertising copy in the world, but if your users find it difficult to read then they won’t bother. There are many things that can make your content hard to read, whether it’s too small or in a hard to read font. Too much content can be an issue too, as you don’t want to overwhelm your visitor with too much information.
All studies on internet users are pointing to the fact that we’re becoming ever more impatient online and more likely to leave if we can’t find what we’re looking for.
In the same vein, your website should be laid out in a clear and logical way. Your user may want to learn about you, your services and then shop – so these options should all be easy to find. You might get caught up when designing your site and feel that it should be really unique, this is great but make sure it’s user friendly too.
Thinking logically when it comes to creating your small business website will put you in the shoes of the user. Think about what you would want to see on the site; whether that would be an explanation of your service or how to get in touch. This means that your user won’t be muddling around on your site trying to find the important information.
If you need any help with the design of your site and improving your user journey then become a business of tomorrow. We have years of experience and can help you what your user requires.30